My passion is to ensure clients have the correct structure for their businesses, and have their succession planning in place sooner rather than later.
There are so many instances where early planning could make it possible for a family farm to be purchased by one of the younger generation. If it is left too late there is often no other alternative than for the farm be sold to enable parents to treat all their children fairly.
I have operated an accounting practice in both Dannevirke and Waipukurau for the past twenty years and have had a lot of experience working with farmers, succession planning and small business in a rural setting.
Currently, I own a sheep and beef farm east of Dannevirke and have recently gone into an equity partnership with the farm manager and his wife which will enable them to take over the farm at some point. Our farm has been the over-all winner of the Business Awards in the Tararua region plus we were the first Monitor Farm for the region. I have been involved in the Monitor Farm programme for many years, including being a facilitator for a three-year period.
I am also heavily involved in the kiwifruit industry alongside my husband, Ian Craig, who is well-known in Opotiki as co-founder of OPAC and now Chairman of the Opotiki mussel farm as well as his success in the kiwifruit industry.
Together we have interests in a dairy farm and the apple industry in Hawkes Bay all of which keeps us exceptionally busy. .
Shannon is passionate about the New Zealand primary sector.
With extensive experience in the dairy, sheep & beef and horticulture sectors, Shannon has held a number of senior management and accounting roles including being 2IC at a NZ Agribusiness with global reach. As a Chartered Member of the Institute of Directors, Shannon also holds directorship roles alongside being a partner and manager of Rural Accountants Limited Partnership and being awarded a 2020 Nuffied Scholar.
Growing up on a sheep & beef farm in Southern Hawkes Bay, Shannon's farming background has continued to guide her career from the moment she left school. Her accounting career started straight out of school in a farm accountancy practice. She then gained her BBS majoring in Accounting and Management at Massey University, and holds a Post Graduate Diploma in Agri Commerce.
Shannon also has investments in agriculture, horticulture and aquaculture businesses where she is able to practice what she preaches and truly walks the talk.
Angelina is originally from West Auckland but life found her making the move to Whakatane in July 2018 with her husband Stan.
In her spare time you will find Angelina on their lifestyle block managing all the cows, chickens, horses, dogs and cats also add in the vege gardens and fruit trees - It is safe to say her hands are full!
Angelina has an extensive work history with a variety of accounting practices and accountancy software providers. While accounting is what she orginally trained in, Angelina has also installed and trained on software systems. With all this knowledge and experience there was no questions around also appointing her to be our in-house Xero Trainer for our clients which is something Rural Accountants is proud to offer.
Dave’s passion is getting the job done as easily & efficiently as possible.
Dave’s background is in banking, having spent over 33 years working for ANZ at various spots around NZ, including Whakatane back in the 80’s (when Interest rates were 20+ %). A majority of those years he was involved in the Business banking side of the Bank from lending money to recovering money & most bits in between.
Now Dave's role revolves around Administration, Wages/PAYE/Payday filing, Keeping records up to date for NZ Companies Office and also our AML/CFT compliance officer.
Dave has a love for sport, more watching than participating now days.
With several years’ experience in managerial administration and financial accounting positions, Gaylene has a wide and varied knowledge which is valued by all her Rural Accountants clients.
Gaylene grew up on a dairy farm and clearly loved this lifestyle so much that she ended up marrying a farmer too. She also holds a Dairy Diploma which she sought as a way to grow her knowledge of agricultural dynamics and achieve success and profitability in her family farming business.
"I enjoy striving to achieve better, stronger working relationships. My results have been excellent and I thrive on improving myself and being successful."
Jane Tyson is originally from the South Island and grew up as an army brat near the military camp of Burnham, Christchurch.
When her dad got a job at the Dental School in Dunedin, Jane went to school at Otago Girls’ High School and then attended Teacher’s College. She met John and began working for Social Welfare.
She moved from the South Island to Hamilton in the 1980s. Next was a move to Whakatane where she embarked on her best project, her two children Jeff and Emma, before running her own business, a garden sculpture company.
When a Prideaux & Co receptionist left and no replacement was organised, Jane found herself filling in. She was “so awesome” that she grew into doing accounting, which she has stayed with ever since.
In her spare time, Jane is a great squash player.
Jeff hails from Whakatane and is a member of a well-known local accounting family.
He enjoys working with our horticultural and agricultural clients, and is currently studying part-time towards his accountancy degree.
As a recent first home buyer, Jeff finds home renovations has become his new default hobby, and looks forward to becoming reacquainted with the local golf courses soon.
Jeff is engaged to Michelle, and they have their hands full with their tribe of animals, dogs Max and Holly and cats Tyson and Tim.
Currently an Associate Chartered Accountant, Juanita is now working towards becoming a Chartered Accountant. Juanita brings a broad range of experience and skills with her two degrees (Accounting and Marketing & Public Relations) and from working in chartered accounting firms since 2012.
Originally from Opotiki, Juanita moved to Whakatane when she met her husband Ross. She enjoys spending time with her family when she's not helping our clients here at Rural Accountants.
Nicola will usually be the first face you see or first voice you will hear when contacting Rural Accountants. Her bubbly and energetic personality brings warmth to our office and hopefully a smile to your face.
Before joining us in June 2019 Nicola had spent the last five years working in marketing and advertising for local newspapers. Originally from the West Coast of the South Island, Nicola moved to the Whakatane area in 2017 to pursue new challenges. Now, you will find her manning the front office, with her role being one of the most important – Helping you!
Growing up on the West Coast has given Nicola a huge love for the outdoors. In her spare time you will find her exploring around the Bay of Plenty, enjoying the many bush walks, the beach or spending time with her handsome French bulldog Frankie.
Our key senior accountant, Penny Keeber, hails from Whakatane.
She spent 10 years in the deep south of Dunedin, and some time in Whangarei, before the Tauranga traffic and our advertisement saw her make the move back home.
Penny has well over 20 years accounting experience, through a combination of working in CA firms and as an accountant for commercial firms, as well as accounting involvement in the forestry, orchard and bloodstock racing industries.
Outside of work, Penny is a life-long mad keen horse woman, proven by way of the 7 horses she owns. She is passionate about training young or 'green' horses and attends the odd low level events on weekends.
Penny has a adult old daughter, Jessica, who lives and works in Auckland.