Frans Els CA, MBA Director

M: 021 0249 9798


Frans excels in building close, long-term relationships with his clients, helping them to improve efficiencies and add value to their business operations.

Highly skilled in Xero, Frans moved from South Africa in 2017 to join our practice in August of that year.

Having worked in the accounting and tax environment for over 27 years, Frans opened and ran his own very successful private practice from 2002 until his move to New Zealand.

A qualified Chartered Accountant, Frans' most recent success was earning a Masters in Business Administration in 2012. He also holds a B.Com, B.Com (Hons), Post Grad Diploma in Auditing, Higher Diploma in Taxation and Diploma in Estate Tax through University of South Africa.

When he's not keeping the team organised and running smoothly at our Waipukurau office, Frans is playing dad to his three canine babies - absolutely adorable Dashaunds, Khloe, Kelvin & Kenzo.

What Our Customers Think

As a farmer, Christine understands our business and how farmers and growers operate.

We use Rural Accountants to provide a full accounting service to an orcharding partnership which operates a number of orchards with a wide spread of varieties and management systems. Rural Accountants are always timely and accurate, and their annual financial accounts are extremely easy to understand and very grower-friendly.

Paul Jones, Orchardist
What Our Customers Think

Rural Accountants is a real asset to our business.

The team at Rural Accountants pretty much manage all our administrative tasks for the group including payroll and tax planning, ensuring we don’t pay any more than necessary. They are at the forefront of technology and have helped us get up and running with Xero and Figured which is much more efficient than the way we used to work.

Sam Jones, Managing Director, Sybton Farm Ltd Partnership
What Our Customers Think

Christine is very knowledgeable, great to deal with and knows our business well. She is also a sheep & beef farmer so knows the industry really well and understands our needs.

Rural Accountants keeps us on track through strategic and forward planning meetings throughout the year. Christine knows our business inside out so she can deal with our questions instantly.

Mathew & Gemma Barham, Hawke’s Bay Farmer of the Year 2012